Farbod Shoraka, Founder/CEO of BloomNation, talks flower business with Mark Lack. Farbod knew nothing about flowers and starting a company, but he saw an industry that was broken. So he left investment banking and start something new.
BloomNation is not just a flower company, it’s a platform to help smallbusinesses thrive in a world dominated by big ecommerce players.
Often referred to as “the Etsy for flowers”, is the world’s largest online flower marketplace showcasing the designs of top artisan florists in over 3,000 cities nationwide. Unlike other sites, BloomNation doesn’t allow stock images and ensures the arrangement consumers fall in love with is the arrangement received by sending BloomSnaps, photos of the bouquet before delivery. The site offers 100% transparency between the florist and the consumer and cuts out the middleman to bring business back to the heart of the industry.
● Be naive.
● Don’t start a business thinking of the ways it won’t work.
● Don’t block your creativity in what is or is not possible.